TripAdvisor For Restaurants

Learn how to bring in more hungry diners to your restaurant with resources, best practices, and tips for getting the most out of TripAdvisor.

‪‪New & Exciting‬‬

‪‪Popular‬‬

How to Set Up Direct Messaging from Diners

How to Set Up Direct Messaging from DinersIn addition to leaving a public review on TripAdvisor, diners can include feedback shared directly with you in your TripAdvisor inbox. Here’s how to set up and receive direct messages from diners.

What Is Direct Messaging?

Diners can now send you a direct message in addition to leaving a public review. They might offer a specific piece of feedback they’d rather not share publicly, mention a staff member by name, or add some additional context about their review that they want you to know. Direct messages will not appear on your public TripAdvisor listing — it’s simply a way for you to receive additional feedback about your restaurant.

From there, you can continue the conversation via your inbox. This response won’t be posted on your public TripAdvisor listing as a Management Response would.

Setting Up Direct Messaging

You’ll need to turn on direct messaging to receive messages from diners. Only one person from a given restaurant can respond at a time, so be sure to discuss with your staff who is the best to field these responses. If you change your mind, don’t worry — just have the new point of contact follow these steps below.

Here’s our step-by-step guide to setting up direct messaging:

  1. You’ll receive this message only if you’ve first claimed your TripAdvisor listing — it’s easy and free to do so here.
  2. Once you’ve claimed your listing, log in to the Management Centre. You’ll see a section titled “Messaging Settings” under the “Business Details” section on the homepage.
  3. Click the “Turn on direct messaging” button and check the box to indicate that you are the point of contact for all direct messages from diners.

If you’ve turned off TripAdvisor’s private messaging through your TripAdvisor inbox, you’ll need to go to your profile settings and turn it back on to be able to receive these messages. Click the “Go to settings” button to do so.

Once you’ve turned on direct messaging, you should see your name — or the name of one of your staff members — as the “Point of Contact” under “Messaging Settings.”

If another member of your team is the point of contact, you can change it at any time to yourself by clicking their name and then checking the box to indicate that you are the point of contact.

To see and respond to your direct messages, click on the inbox icon on the top right hand corner of the Management Centre. Learn more about our tips for responding to your direct messages here.

‪‪Last Updated: 3 May 2019‬‬

The First 3 Things You Should Do After Claiming Your Listing

The First 3 Things You Should Do After Claiming Your Listing Once you’ve claimed your free business listing, get your profile up and running in these three easy steps.

Now that you’ve claimed your listing, you have access to a whole host of free tools to help you grow your business. Log in to the Management Centre here, where you’ll be able to respond to reviews, upload photos, update business details like hours or menu, track your performance, and more.

These three easy tasks should help you get up and running — and they should only take a few minutes:

1. Double-Check Your Listing Details

Make sure your listing is up-to-date by going to the “Manage Listing” tab in the Management Centre. There you’ll be able to update your website, phone number, business hours, menu, and any amenities you offer like parking or a patio. Any changes you make should be live on the site within a few days.

Read our detailed guide on updating your listing here.

2. Upload Photos

Diners shop with their eyes. Uploading photos of your restaurant is a fast, easy way to make your listing more exciting and interesting to potential diners looking for a restaurant like yours. In fact, having just one Management Photo can increase your engagement by up to 44%. You can add up to 50 photos at a time to your page.

Then, check your primary photo. TripAdvisor automatically chooses one for you based on quality, but you can also choose your own.

Read our guide on how to take great photos for your listing without a professional camera here.

3. See Your Performance

Another quick way to get up to speed is by understanding your performance using our dashboard. You’ll get a comprehensive look at your TripAdvisor ranking, traffic to your listing, and how many reviews and photos you’ve received. You can also view your Competitor Dashboard to start tracking your performance against your key competitors.

Learn more about how to track your performance on TripAdvisor here.

...

Responding to Direct Messages on TripAdvisor

Responding to Direct Messages on TripAdvisor In addition to leaving a public review on TripAdvisor, diners can include feedback shared only with the owner or manager of the restaurant’s TripAdvisor listing. Here’s a guide to receiving and responding to direct messages on TripAdvisor.

Introducing Direct Messaging

When a diner writes a review on TripAdvisor, they now have the option to include a private message directly to you. This may be a specific piece of feedback, a special shout-out to a rockstar staff member, or some context around their review that may help you act on the feedback. You’ll be able to continue the conversation with the diner to extend your hospitality beyond when they leave your restaurant.

You’ll receive this message only if you’ve first claimed your TripAdvisor listing — it’s easy and free to do so here.

The Difference Between Direct Messages and Public Reviews

Direct messages are 1:1 conversations between you and the diner. They are not attached to a bubble rating and do not impact your TripAdvisor ranking. The message will not appear on your public TripAdvisor listing. It’s simply a way for you to receive additional feedback on your restaurant.

Anyone who leaves a direct message also writes a review. The review is public, attached to a bubble rating, and impacts your TripAdvisor ranking. The review and your Management Response will be posted to your TripAdvisor page for anyone to see.

Responding to Direct Messages

...

How to Update Your Location on TripAdvisor

How to Update Your Location on TripAdvisor Once hungry diners discover your restaurant on TripAdvisor, it’s important they can easily find your business’s actual location. Here’s how to check your address and map pin displayed on TripAdvisor and make sure it’s up-to-date.

See Where You're Listed

Diners can see your location at the top of your TripAdvisor page underneath the name of your restaurant and in the “Location and contact” section underneath your photos.

To update your location:

  1. First, head to tripadvisor.com/owners. To make any changes to your listing, you’ll need to claim your restaurant if you haven’t already. It’s free and easy to do so here.
  2. Once you’ve claimed, click on the name of your restaurant. This will take you to your Management Centre.
  3. Under the “Manage Listing” tab, choose “Location.”
  4. From there, you’ll be able to see your street address, city, region, and postcode.
  5. If you’re harder to find, you can include extra information like the specific intersection, plaza, or square, in the optional “Additional address information” section.
  6. When you’re finished with your edits, click the orange “Submit” button.

Diners can also find you through maps to see what's near them. To update your map pin:

  1. Under the “Manage Listing” tab, choose “Location.” You’ll see your map below the street address information. Click “Verify Map Pin.”
  2. Click “confirm” to verify the location of your business, or drag and drop the pin to make changes. To help customers find you easily, place the pin over your main entrance or car park.
  3. Click “Confirm.”

Any updates you make should be live within 24 hours.

...

Getting Started with TripAdvisor Restaurants

Getting Started with TripAdvisor Restaurants New to TripAdvisor? This getting started guide will walk you through everything you need to know to get up and running in no time at all....

How to Set Up Direct Messaging from Diners

How to Set Up Direct Messaging from DinersIn addition to leaving a public review on TripAdvisor, diners can include feedback shared directly with you in your TripAdvisor inbox. Here’s how to set up and receive direct messages from diners.

What Is Direct Messaging?

Diners can now send you a direct message in addition to leaving a public review. They might offer a specific piece of feedback they’d rather not share publicly, mention a staff member by name, or add some additional context about their review that they want you to know. Direct messages will not appear on your public TripAdvisor listing — it’s simply a way for you to receive additional feedback about your restaurant.

From there, you can continue the conversation via your inbox. This response won’t be posted on your public TripAdvisor listing as a Management Response would.

Setting Up Direct Messaging

You’ll need to turn on direct messaging to receive messages from diners. Only one person from a given restaurant can respond at a time, so be sure to discuss with your staff who is the best to field these responses. If you change your mind, don’t worry — just have the new point of contact follow these steps below.

Here’s our step-by-step guide to setting up direct messaging:

  1. You’ll receive this message only if you’ve first claimed your TripAdvisor listing — it’s easy and free to do so here.
  2. Once you’ve claimed your listing, log in to the Management Centre. You’ll see a section titled “Messaging Settings” under the “Business Details” section on the homepage.
  3. Click the “Turn on direct messaging” button and check the box to indicate that you are the point of contact for all direct messages from diners.

If you’ve turned off TripAdvisor’s private messaging through your TripAdvisor inbox, you’ll need to go to your profile settings and turn it back on to be able to receive these messages. Click the “Go to settings” button to do so.

Once you’ve turned on direct messaging, you should see your name — or the name of one of your staff members — as the “Point of Contact” under “Messaging Settings.”

If another member of your team is the point of contact, you can change it at any time to yourself by clicking their name and then checking the box to indicate that you are the point of contact.

To see and respond to your direct messages, click on the inbox icon on the top right hand corner of the Management Centre. Learn more about our tips for responding to your direct messages here.

‪‪Last Updated: 3 May 2019‬‬

How Diners Find Your Restaurant [Infographic]

How Diners Find Your Restaurant [Infographic]Drive high quality traffic to your property by putting your listing on top TripAdvisor search results for travellers searching for a place to stay in your area....

How This Restaurant Created One of the Best Burgers in France

How This Restaurant Created One of the Best Burgers in France Offering gourmet burgers with fresh, local ingredients, King Marcel grew from a small shop in Lyon to a chain poised to disrupt France’s quick bites scene.

Welcome to King Marcel, France

Few culinary challenges exist that the French cannot perfect. A burger is no exception. That’s just what CEO Chrisophe San Miguel of King Marcel Group set out to do. Starting as a humble burger shop in Lyon in 2013, King Marcel has now grown to multiple locations with more than 70 employees across the country.

But scale hasn’t slowed down the quality. King Marcel’s rue de Montmartre location in Paris has received over 850 reviews, averaging a 4.5 out of 5.0 rating, and received a Certificate of Excellence in 2017. TripAdvisor also named King Marcel the 4th best burger in France in 2018.

The Challenge: Driving Repeat Customers

With such impressive growth, it’s important to maintain consistently high quality. Says San Miguel, “Our aim is simple, but ambitious: to ensure the same quality of service and a perfect product from the first to the last customer, every day, 7 days a week, 365 days a year.”

That’s no easy task. To make sure their product is always up to standard, employees at King Marcel carefully monitor their online reputation. It’s especially important as burgers have become more popular in France.

“Our objective is to remain a beloved and [popular] brand for all of our customers,” says San Miguel. “For this, we must constantly reinvent ourselves, to continue to bring them back.”

How They Use TripAdvisor

That’s where TripAdvisor comes in. To maintain consistency and drive repeat visitors, King Marcel uses reviews to listen to customer feedback, make changes, and offer an online touchpoint for their hospitality.

Our objective is to remain a beloved and [popular] brand for all of our customers. For this, we must constantly reinvent ourselves, to continue to bring them back....

How This Spanish Wine Bar Attracts Both Travellers and Locals

How This Spanish Wine Bar Attracts Both Travellers and Locals This Certificate of Excellence recipient is one of the best wine bars in Madrid. Here’s how they attract locals and tourists alike to their restaurant.

Welcome to Moratín Vinoteca Bistrot, Spain

Brought to life by brothers Marcos and Alejandro Gil in 2012, Moratín Vinoteca Bistrot is a charming, romantic spot perfect for a night out in Madrid’s Barrio de Las Letras. While they’re known for delicious seasonal and local cuisine, the star of the show is their wine programme. Says Co-Owner Marcos Gil, “We try to offer a wide range divided both by region and by different grape varieties. Our goal is to personalise each person’s visit, to know their tastes and thus be able to get the wine just right.”

With more than 900 TripAdvisor reviews and an average bubble rating of 4.5 out of 5.0, Moratín Vinoteca Bistrot received their first Certificate of Excellence in 2016. It’s become so popular that getting a table isn’t easy, but it’s worth it.

The Challenge: Keeping Up The Momentum

In a bustling city like Madrid, it’s not easy to stand out in the crowd, even for a restaurant that’s busy and popular. As an experienced restaurateur, Marcos knows that popularity doesn’t always mean the restaurant is profitable. You need to “form a global vision on the realities and needs of the customers and for the business,” says Marcos. Most importantly, you need to know where your customers are coming from, both in geography and in marketing channel, to keep attracting more.

“Our clientele is divided between local regulars and travellers from other areas of Spain and abroad,” says Marcos. Marcos and his team use TripAdvisor to keep up their momentum and draw in as many new customers as they can, since TripAdvisor isn't just for travellers: 32% of all TripAdvisor restaurant traffic in Spain is from locals.

How They Use TripAdvisor

Almost 75% of our visitors come thanks to platforms like TripAdvisor.

Their team remains completely focused on customer satisfaction, which is why reviews remain a key part of their business operations. The reviews help them continue to make changes that make the restaurant even better. “It helps us continue with our work,” says Marcos. “We share the reviews with our employees to reinforce both our strengths and what we need to improve.”

“Almost 75% of our visitors come thanks to platforms like TripAdvisor,” says Marcos. “They locate and select us because of the reviews and trust us when they see we have been granted the Certificate of Excellence.”

...